Choosing the right business strategist, negotiator or mediator to carry out your work in mediation and negotiation is always important. A lot of emphasis is on professionalism. I was on a Russian airline flying to Moscow some years ago. When taking off, the screen showed how the air stewards were trained in swimming and other life-saving rescues, and the broadcast put lots of emphasis on safety. In my mind, when I walked into a plane, was safety already assumed? In our industry, practitioners talked about the importance of professionalism. While I never want to downplay the importance of professionalism, I believe professionalism is only the entrance ticket. It requires much more if you are looking for someone who is good at it.